Dewhurst
A reputation for moving forwards
Dewhurst Group is a global manufacturer whose rapid expansion created a
complex portfolio that was difficult for stakeholders to navigate. While its
businesses held strong reputations, the relationship between them remained
unclear, requiring a unified strategy to support its future global growth.
In an industry dominated by technical messaging, the group identified an
opportunity to stand out by highlighting collaboration and human expertise.
By moving beyond product specifications, they created a narrative that
preserves business independence while ensuring total group coherence.
Their vibrant new orange and modern bespoke logo font stands out confidently, whilst engineering know-how and credibility, shown in the product imagery, precise product diagrams and the tightly gridded and managed identity system shows they have the precision engineering credentials that help them fit in.
Like all brands operating in a tight market, from an identity point of view you need to understand where you want to stand out and where you need to fit in. For Dewhurst it was standing out from the conservative, static, heritage lead industry blues by being modern, dynamic and full of movement.
The brand also has a human side, introducing their people and customers, as well as showing the roles their products play in everyday life within their case studies.
STUDIO
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